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aPaws recognizes and respects the importance of maintaining the privacy of our
customers, and as a result, we have established this Privacy Policy to inform
you of the kinds of information we may gather during your visit to the aPaws
website (our "Site"), why we gather customer information, what we use the
information for, under what circumstances we may disclose such information, and
how you can instruct us to limit the use of that information.
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Information We Gather
Traffic Data:
We track and collect the following information when you visit our Site: (i)
your IP address; (ii) the type of computer you are using; and (iii) the type of
Web browser you are using (collectively "Traffic Data"). Traffic Data, which is
tracked anonymously, is helpful for marketing purposes and for improving your
experience on the Site.
Personal Information:
In order for you to access this Site, you must enter your zip code. In order
for you to purchase products that we offer via the Site, we require you to
provide us with information that personally identifies you. We receive and
store any information you enter anywhere on the Company's Site. For example, we
will ask you to complete a registration form that asks for contact information
(such as name, address, telephone number, and e-mail address) or an order form
that asks for financial information (like credit card number, expiration date,
and billing address). Additionally, when you order from the Site we may collect
certain consumer information (such as products ordered and relevant promotion
codes) and delivery information (such as an alternate contact, address, and
telephone number in the event you are not available to accept delivery). This
information is collectively referred to as "Personal Information." If you
communicate with us by e-mail, or otherwise complete online forms, surveys, or
contest entries, any information provided in such communication may be
collected as Personal Information. You may choose not to provide us with
certain Personal Information. In such an event, you can still access and view
much of the Site; however, you will not be able to order any products. In
addition, you can choose not to provide certain optional information, but then
you might not be able to take full advantage of many of the features on the
Company's Site.
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How We Use the Information We Gather
We use your Personal Information for such purposes as responding to your
requests, processing and filling customer orders, verifying your qualifications
for certain products and services, billing, improving our services, providing
an enhanced and more personalized shopping experience, communicating with you,
and informing you of special offers and discounts. From time to time, we may
also use your Personal Information to send you free samples of new products or
product brands different from those you usually order. We may provide your
Personal Information to third parties to the extent necessary or desirable to
fill your order or complete your transaction. For example, we may use a third
party supplier for certain goods, an outside shipping company to ship orders,
and we do as a matter of course use a credit card processing company to bill
users for goods and services. We may also share your Personal Information as
described in section 5 below. Except as provided above, and in section 5 below,
we will not release your Personal Information to a third party unless you have
granted us permission to do so.
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How We Use "Cookies" A "cookie" is a piece of data
stored on your hard drive containing information about you. aPaws uses cookies
to identify you as a previous visitor and to allow our systems to remember your
shopping cart, and other shopping information, as you browse our site. By
allowing our systems to set a cookie on your computer, you will not have to log
in a password more than once per visit, thereby saving you time while on our
Site. Cookies can also enable us to learn your interests and enhance your
experience on our Site. For example, we use cookies to let us know that you are
a prior customer and to allow our systems to recall information on your product
selections as you shop on our Site. We do not store any Personal Information
(except your e-mail address) or financial information about you using cookies.
Most Web browsers automatically accept cookies, but allow you to instruct your
browser to prevent the use of cookies. If you disable this feature, you may
still use our Site, but certain aspects of the shopping experience with aPaws
may be impacted.
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Log Files We use IP addresses to analyze trends, administer
the Site, track users' movements, and gather broad demographic information for
anonymous and aggregate use.
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Sharing of Personal Information In addition to Section 2
above, we share demographic information with our partners and advertisers on an
anonymous and aggregate basis. This type of data is not readily linked to any
personally identifiable information.
We work closely with third parties to bring you our services. We share
information when another company is involved in the transaction so that company
can perform its functions. If you prefer to "opt out" and not allow us to share
information you can simply access and update your information in the "Members
Only" area on our Site, or notify us at info@apaws.org.
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Requesting Information from Potential and Registered Customers
Our Site provides (in areas accessible to non-registered users) an order form
for potential customers to request information about our products and services.
We may direct additional communications, including e-mail, to registered
customers and these potential customers that we deem may be of interest to
them. Additionally, at times, we may request customer feedback about our
products, our services, or your past experiences, which may be displayed on our
Site and in other marketing materials. Participation in these programs is
optional, and by participating you grant us a nonexclusive, royalty-free,
perpetual, irrevocable, and fully sublicensable right to use, reproduce, adapt,
publish, translate, distribute, and display all or parts of your feedback and
you grant us permission to use your full name or your first name, last initial,
and neighborhood, as determined by aPaws, in connection with your feedback. To
be removed from future aPaws e-mail campaigns ("opt out" request) you can
simply access and update your information in the "Members Only" area on our
Site, or notify us at info@apaws.org.
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Market Research
aPaws may secure the services of a market research firm to collect information
from you to improve our service and product mix. Your feedback is optional and
results will be used in aggregate reviews.
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Limits to Your Privacy
Our Site may contain links to other Web sites. aPaws wants you to be aware that
when you click on links and/or ad banners that take you to third-party Web
sites, you will be subject to the third parties' privacy policies, not ours.
While we support the protection of privacy on the Internet, we are not
responsible for the actions and privacy policies of third parties and other Web
sites. We encourage you to read the posted privacy statement and user terms and
conditions whenever interacting with, and prior to providing any personal
information to, any other Web site. This Privacy Policy applies solely to
information collected by the Company on this Site.
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Your Security
aPaws takes precautions to protect your Personal Information. When our
registration/order form asks users to enter sensitive information (such as
credit card number), that information is encrypted and is protected with
encryption software. Our Site encrypts your credit card number prior to
transmission over the Internet using secure socket layer (SSL) encryption
technology. This technology works best when the Site is viewed using
Microsoft's Internet Explorer or Netscape Navigator. While on a secure page,
such as our order form, the lock icon on the bottom of Web browsers such as
Netscape Navigator and Microsoft Internet Explorer becomes locked, as opposed
to unlocked, or open, when you are just "surfing."
While we make reasonable efforts to safeguard your Personal Information once we
receive it, no transmission of data over the Internet or any other public
network can be guaranteed to be 100% secure. As a result, we cannot ensure or
warrant the security of any information you transmit to us or information we
transmit to you from our online products or services, and you do so at your own
risk.
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Lost or Stolen Information
You must promptly notify us if your credit card, user name, or password is
lost, stolen, or used without permission. In such an event, we will note that
you have canceled your credit card number, user name, or password in our system
and will update our records accordingly.
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How to limit the use of your information
Our users are given the opportunity to "opt out" of having their information
used for purposes not directly related to placement, processing, fulfillment or
delivery of a product order at the point where we ask for the information If
you prefer to "opt out" and not allow us to share your personal information or
have us send you material we think may be of interest to you, such as product
information, product samples, and promotional mailings/e-mails from us and
sites and companies we own, then you can notify us in one of the following two
ways:
1. Writing us at:
aPaws
P.O. Box 2325
Santa Clarita, California 91386-2325
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Your instructions to limit the use of your information will be processed as
soon as reasonably practicable. In addition, you may "opt out" by accessing and
updating your information in the "Members Only" area on our Site.
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Corrections
If any of your Personal Information changes (such as your zip code), or if you
no longer desire our service, we will correct, update, or remove that personal
data provided to us. This can be done by sending an e-mail with your new
information to info@apaws.org. In addition,
you may access and update your information in the "Members Only" area on our
Site.
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Your Consent and Changes to This Policy
By using our Site, you consent to the collection and use of information by us
in accordance with the terms of this Privacy Policy. If we decide to change our
Privacy Policy, we will post those changes on our Site so you are always aware
of what information we collect, how we use it, and under what circumstances, if
any, we disclose it. By continuing to use this site after notice is given, you
will have consented to our use of your information in this different manner. If
at any time you would like notice of changes to the Privacy Policy or the
Customer Agreement, e-mail as at info@apaws.org
from the e-mail address to which you would like the notice sent.
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Disclosure Required by Law
We may disclose Personal Information when required by law or when we believe in
good faith that such action is necessary in order to conform to the edicts of
the law or comply with a court order or legal process served upon aPaws or any
of its officers or principals. We further reserve the right to disclose such
information when aPaws reasonably believes that it is needed to identify,
contact, or bring legal action against a party who may be violating aPaws Terms
of Use or may be causing injury to or interference with aPaws rights or
property, registered customers or potential customers of aPaws, or anyone else
that could be harmed by such activities.
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Your Comments
aPaws welcomes feedback concerning its Privacy Policy. Please send your
comments and questions to info@apaws.org.
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